Coca-Cola and Molson Coors are teaming up again, this time for Simple Spiked Lemonade, a full-flavored alcoholic beverage inspired by the Simply juice brand. Simply Spiked Lemonade will launch as a variety pack this summer. It is the third brand that Coca-Cola has launched in alcohol, after Topo Chico and Fresca. Coke has partnered with Molson Coors for the US launch of Topo Chico Hard Seltzer in 2021.

“Over the past two years, we have had success disrupting existing categories with new brands that have clear and compelling points of difference, such as Coca-Cola’s Topo Chico® Hard Seltzer, Vizzy Hard Seltzer and ZOA Energy Drink. said Michelle. St. Jacques, director of marketing for Molson Coors. “Now we have a huge opportunity to leverage the power of Simply® – a brand known for real juice and big flavor – to disrupt the full-flavor liquor segment in a way that has never been done before. previously.”

“The Coca-Cola Company and Molson Coors have a thriving relationship in North America. Proof of this is the success of Topo Chico Hard Seltzer’s national expansion and the introduction of Topo Chico Ranch Water Hard Seltzer,” said Dan White, Head of New Revenue Streams, Coca-Cola North America Business Unit. . “With this momentum, we are excited to expand our relationship with products inspired by another of our most treasured brands: Simply®. We think people will be excited to try this delicious drink when it hits shelves later this year. »

The Simply Spiked Lemonade Variety Pack will include four flavors, Strawberry Lemonade, Watermelon Lemonade, Blueberry Lemonade, and Signature Lemonade. It will be sold in 12-can slim packs as a variety pack and in stand-alone 24-ounce cans of select flavors. A specific release date was not given.

Are you going to try Simply Spiked Lemonade? Let us know your thoughts in the comments.