Adventure Ready Brands acquires LuminAID, the outdoor emergency lighting brand
Adventure Ready Brands’ product portfolio includes category-leading brands such as After BiteÂ® insect bite relief, adventureÂ® Medical kits and survive longer outdoorsÂ® camping equipment. Following the acquisition of a stake by Victor Capital Partners in January 2019, the company has grown rapidly through organic sales growth and strategic acquisitions. LuminAID’s investment continues the company’s commitment to merger and acquisition activity as Adventure Ready Brands seeks to grow its portfolio of consumer-focused brands that inspire outdoor adventure. The company is based in Littleton, New Hampshire, and Kalispell, Montana.
Chris Heye, CEO of Adventure Ready Brands:
âAt Adventure Ready Brands, we have a team of passionate people who know how to develop brands that appeal to both consumers and retail customers. strong brand with an excellent product portfolio, driven by a powerful mission, LuminAID fits perfectly into the mold of the business we are building. We strongly believe in LuminAID’s mission to make safe light and energy accessible to all, and we believe that our branding and sales strengths will help bring its solar-powered products to more people. people around the world. ”
In 2015, the co-founders of LuminAID Andrea Sreshta and Anna stork appeared on the ABC program, Shark Tank. Each of the show’s “sharks” offered their support to LuminAID, with the host Marc Cuban become the company’s first investor.
Co-founder of LuminAID Andrea Sreshta:
âSince 2010, LuminAID has been a passionate project driven by our mission to make safe light and energy accessible to everyone. Partnering with Adventure Ready Brands allows us to expand our business and humanitarian work to reach more people around the world. . We couldn’t be more excited about this next step for the brand we’ve dedicated our lives to for over a decade. “
Please direct media inquiries to the Senior Account Manager Ethan Peck at [emailÂ protected].
About Adventure Ready Brands: Founded in 1973 in the heart of New Hampshire’s iconic White Mountains, Adventure Ready Brands has always operated with one simple, unified goal: to inspire outdoor adventure, whatever the conditions. With innovative products ranging from AdventureÂ® wound-curated medical kits to cutting-edge After BiteÂ® insect bite treatment, Adventure Ready Brands has made and continues to deliver on that promise. www.adventurereadybrands.com
About Victor Capital: Victor Capital Partners is a mid-sized private equity firm that invests in branded companies with attractive growth potential in consumer and industrial products and services as well as in business services. Victor Capital uses its capital and resources to partner with companies in its target sectors that have valuable brands, solid technological foundations, potential for complementary acquisitions and attractive business and market trends and characteristics.
SOURCE Brands ready for adventure